Star Screen 2010 Awards Fraud

This is my first post. So, be nice.
So the 2011 bollywood award season has begun and it has already bagged its first casualty. The prestigious Screen Awards conducted by Screen Weekly held a poll for a special category of awards called the Popular Choice Awards which they started in 2009. One of the categories was the Most Popular Male Actor and after a week of polling, Ranbir Kapoor was the clear winner by a handsome margin; but sadly Screen could not honor the public mandate. They instead chose to hand over the award to Shahrukh Khan because Ranbir was unavailable to attend the award function owing to his busy schedule. All we ask of Screen is maybe they should have shown the total votes polled for everyone to see if they wanted to pick the winner by themselves in the end anyways. Maybe next time they will be more careful.
The pic was taken a few hours post the award just to validate my point.
And Screen Awards want a feedback on their show, we would love to remind them of the ridiculous booboo they committed this year; so that they can be more careful with their rigging next time.
What do you guys think?